Email marketing is one of the most powerful digital marketing tools you can have. It can help you raise brand awareness, nurture leads and sell your products. But with so many different emails, tips and tricks to remember, it can feel overwhelming to get started. That’s why we created this guide—to make it easy for you to get started with email marketing. From Start to Send:
A Step-by-Step Guide to Email Marketing Success will walk you through the basics of email marketing and provide you with helpful resources, email templates and strategies for optimizing your campaigns for better conversions.
Email deliverability
Email delivery is the ability for your emails to make it into your subscribers’ inboxes instead of their spam or junk folders. To improve your email deliverability, follow best practices for content, design and formatting. This includes avoiding words that can trigger spam filters, such as click, free, trial, cost, cheap, prize or unusual capitalization and punctuation. Additionally, clean your email list regularly to remove inactive subscribers. You should also segment your emails appropriately, so that each subscriber receives content they actually care about. This will increase your open rates and reduce unsubscribe rates.
Design and layout
Email design and format are important aspects of your email campaign, because they influence how engaging and effective your campaigns are. Consider the size of your audience’s screen, how they prefer to open emails and what types of designs and images work best for them. In addition, make sure that your emails are responsive and compatible with both desktop and mobile devices.
Subject line
The subject line of your email is the first thing your subscribers will see when they open their inbox. It is a key element for boosting your open rates, so you want to be sure to write a compelling subject line that makes them want to learn more.
Personalization
Personalized email content can improve your open rates and customer loyalty. This is because your customers feel like you are speaking directly to them, which builds trust and increases sales. Examples of email personalization include using first names, sending product recommendations based on past purchases or providing location-specific offers.
Time and day of sending
The ideal time to send your emails will vary depending on who you are targeting. To increase your open rates, you can try testing different times and days of sending to see which is most effective for your audience.
Click-through rate is a measure of how many people clicked on a link or call-to-action button within your email. You can use this metric to determine the effectiveness of your email campaigns and improve them over time. It is important to test your emails before you send them out, to avoid embarrassing mistakes.
For example, if you have a hyperlink that doesn’t work or an image that doesn’t display correctly, this will cause your subscriber to leave your email and may result in a loss of potential customers.
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Carl Graveline is a seasoned Real Estate professional and online marketing coach with a deep-rooted passion for marketing and the online business landscape since the inception of the internet in the 90s. His journey began during the remarkable .com boom, inspiring him to harness the power of the internet for financial success.
Despite facing challenges and navigating various courses, it was after the 2009 financial crisis, amidst a Real Estate market downturn, that he dedicated significant time to mastering online money-making strategies.
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